Felix Jorge

0%

0%

A man with curly hair and a nose ring stands against a dark blue wall with graffiti. He is wearing a white dress shirt, a patterned tie, and a black leather jacket with white contrast stitching.
A man with curly shoulder-length hair poses against a solid dark brown background. He is wearing a formal black suit with a white shirt and patterned tie, layered under an oversized black leather jacket featuring white stitching. He has several rings on his fingers and an ornamental belt buckle.
A low-angle shot of a man with curly hair looking off to the side while leaning against a dark maroon wall. He is dressed in a white shirt, a black tie, a black suit jacket, and a black leather jacket with visible white stitching.

Felix Jorge

0%

0%

A man with curly hair and a nose ring stands against a dark blue wall with graffiti. He is wearing a white dress shirt, a patterned tie, and a black leather jacket with white contrast stitching.
A man with curly shoulder-length hair poses against a solid dark brown background. He is wearing a formal black suit with a white shirt and patterned tie, layered under an oversized black leather jacket featuring white stitching. He has several rings on his fingers and an ornamental belt buckle.
A low-angle shot of a man with curly hair looking off to the side while leaning against a dark maroon wall. He is dressed in a white shirt, a black tie, a black suit jacket, and a black leather jacket with visible white stitching.

What is a virtual art department? Is it right for your project?

Article

Production Designer, Virtual Art Department

Get in Touch

Source

Felix Jorge

Date

2026

What is the Virtual Art Department?

A virtual art department (VAD) is a small team of artists from previs, VFX, and game-development. They build scenes digitally, and review inside a game engine, allowing teams to walk through story-beats and locations before anything gets physically built.

Every role matches one you already know:

  • Art Director → VAD Art Director

  • Set Designer → VAD Set Designer (or VAD Layout Artist)

  • Character Designer → VAD Character Artist

  • Gaffer → VAD Lighter (lights the digital set with guidance from cinematographer)

  • Set Decorator → VAD Photogrammetry Artist (scans real props and places into 3D)

The art department and VAD work side by side. Traditional art department crew is not replaced, storyboards are hugely beneficial, concept artist, and set designers. The VAD builds the digital versions, and they trade work back and forth with other talent. Lets say the VAD works on a scene, that has multiple cameras placed with the DP. These frames and digital assets are sent to the crew to start from. If you're shooting on an LED wall, the VAD also finishes those sets for the shoot.

What you get: pictures and videos your DP and designer can share with the crew, Unreal Engine/3D sets you can walk around in, and a starting point for previs, traditional set design, concept artist, storyboard artist, and VFX.

Fathead (2022). From the planning phase to the final set. Courtesy of Entertainment Technology Center.

Fathead (2022). From the planning phase to the final set. Courtesy of Entertainment Technology Center.

Is the VAD right for your project? Almost always, maybe not the way you think.

Start with one VAD Art Director and grow from there.

It fits so many shows because you choose how far to take those sets. A simple gray model with basic lighting might be all you need to move through some story-beats, or you can go all the way to a virtual-set that looks real. You decide in prep.

How do you know what is needed? I read the script and work through four questions:

  1. What are you trying to achieve?

  2. When do things need to be ready for?

  3. How many scenes, sets, and characters are good fits for this process?

  4. How available are the key creatives? (There’s higher involvement in pre-pro in this process)

Then pick the right team. Some VADs are best at design: working with the filmmakers early and helping shape the look and budget. Others are best at detailed, finished images.

In my experience, the biggest benefit is making more decisions early. That lets the budget go where it matters, and when it's done well, you see real results. Thanks for reading!

Fathead (2022). The final set on the LED wall, and the final shot.

Fathead (2022). The final set on the LED wall, and the final shot.